香港的雷顿中心夏恩精品店
Shine at the Leighton Centre by Nelson Chow<br/><br/>If you liked the last monochrome boutique with a checkout in the changing rooms by architect Nelson Chow, here’s another one.<br/><br/>Both stores were completed in Hong Kong for fashion brand Shine, who showcase clothing by different designers.<br/><br/>Visitors enter through a faceted glass facade into a symmetrical gallery room at the front of store, where mannequins model new collections.<br/><br/>Fluorescent tube lights are arranged into star-shaped patterns on the ceiling, while white shelves displaying bags and shoes create bright recesses along the black-painted walls.<br/><br/>A staircase that appears to hover above the floor leads shoppers to the first-floor dressing rooms and sales area, where garments hang from suspended metal grids.<br/><br/> <br/> <br/>Photography is by Dennis Lo Designs.<br/>Here’s some more text from Chow:<br/>Shine Fashion Store<br/>Shine is one of Hong Kong’s most renowned high end multi-brand fashion stores, known for bringing pioneering foreign brands to the trend conscious locals. For the second shop located in the high traffic youth-oriented shopping district of Causeway Bay, the owner specifically requested for NCDA to produce a design that would reinforce the company’s identity as an avant-garde and experimental fashion store.<br/><br/>Inspired by the name of the store, a 7m tall asymmetrical glowing star-like structure forms the primary street identity along Leighton Road, attracting both pedestrians and motorists.<br/><br/>The pristine white shell embodies a black interior wall that further unfolds to create three main rooms: The entrance gallery, the upper level sales area & finally the dressing room. Equipped with 3 display platforms and suspended mannequins, the entrance gallery acts as an extension of the window display and forms a stage for the evolving seasonal Merchandise displays.<br/><br/>The crystalline black wall unfolds to form a suspended stair leading to the upper level sales area, and a row of geometrically arranged fluorescent lights is placed above the stair to emit a cool futuristic sci-fi glow which goes in line with the progressive spirit of the clothing.<br/><br/>The upper level sales area showcases the men’s and women’s ready-to-wear collections in the black crystalline niches on both sides.<br/><br/>Special attention is given to the display of the latest pieces, which are suspended on two central uplit racks. Pieces from various designers are presented against a monochromatic background.<br/><br/><br/><br/>A continuous metal edge above each niche allows for the flexible placement of magnetic brand tags in order to showcase the evolving selection of designers.<br/><br/>Finally, the dressing room conceals the leather padded fitting rooms and cashier entrances behind a continuously folded kaleidoscopic mirror partition, forming the most intimate and private area within the overall shop.<br/><br/>Inspired by music videos and computer generated effects, the dressing room enclosure creates a ‘hyper-real state’, where the customer can see multiple reflections of themselves at different angles in the mirror.<br/><br/>The back lit stretched ceiling creates a false sense of depth to the 2m headroom yet provides abundant light to the person trying on the clothes.<br/><br/><br/>The design of the Shine flagship store in the Leighton Center showcases how the idea of a ‘shining star’ could be translated architecturally into a fashion retail space, creating a visually striking yet highly functional contemporary store.<br/>Project Title: Shine Fashion Store<br/>Location: Shop G09, 77 Leighton Road, The Leighton Center, Causeway Bay, Hong Kong<br/>Design: NC Design & Architecture Ltd. (NCDA)<br/>Design Team: Nelson Chow (NCDA)<br/>Client: Shine Trading (HK) Ltd.<br /><br />
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